Management & Marketing plays a vital role as a platform for academic communication in the field of management and marketing. It not only provides a window for the academic community to present the latest research results, but also provides professionals in the practical community with in-depth insights into the combination of theory and practice. It also focuses on new trends in management and marketing in the digital age, such as social media marketing, e-commerce, the application of big data in marketing decisions, and the impact of mobile Internet on consumer behavior. These topics are important for understanding the modern business environment and grasping future market dynamics.

The journal places special emphasis on interdisciplinary research methods, encouraging researchers to explore management and marketing issues from different perspectives, such as combining multidisciplinary knowledge such as psychology, sociology, economics and information technology, in order to comprehensively analyze and solve complex business challenges. This interdisciplinary integration helps drive innovative thinking and promotes the development of new management concepts and marketing models.